Bing search engine outcomes will now be integrated both directions with Facebook, based on both companies. Personalized search results in Bing will be powered by Facebook. More specifically, your network on Facebook. This strategic move, instigated by Microsoft, is computed to help the business take over Google’s sector share.
Facebook collaboration for Bing
Facebook will now be integrating Bing search results and vice-versa. Friday there was a press announcement from Microsoft and Facebook where the two biggest features were announced. First, if looking for a person, Bing will use your Facebook profile to return results of individuals you are probably to know. Called “social distance,” this feature makes decisions based on your friends list. Next, what you and your friends have “liked” on Facebook will determine the rest of your search engine outcomes on Bing. You can’t use the individual ranking of search outcomes until you have linked your Facebook account to Bing. This could be done with Facebook connect.
The enlargement of Microsoft’s Bing
The announcement of Bing’s integration of Facebook comes as Microsoft is intending to wrestle search engine market share from Google. Bing is also at the moment integrating with Yahoo! search results. Google’s biggest competitor is now Bing with these moves. Seems like Microsoft is really competing in the search outcomes market. It makes really good moves to help. Google and Bing will likely be having the argument for a long time. The announcement helped Microsoft shares do better. They went up 65 cents apiece after the announcement.
Facebook integration isn’t necessary
The companies have made it so you can turn off of the integration if you do not want to connect your Facebook and Bing search results. No specifics have come out yet. It will soon though. You will probably end up having readjust your privacy settings on both websites in order to get the Facebook/Bing integration turned off.
Articles cited
Bing Facebook USA Today
usatoday.com/communities/technologylive/Index
Bloomberg
bloomberg.com/news/2010-10-13/facebook-microsoft-to-make-it-easier-to-find-people-online.html
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