Electronic Arts scoops up Angry Birds publisher for $ twenty million

According to Mashable, the publisher responsible for the ultra-popular iPhone app “Angry Birds,” Chillingo, has been acquired by EA for $ twenty million in money. Since its App Store debut in Dec 2009, “Angry Birds” has dominated mobile app sales rankings. Sources indicate 7 million copies have sold at the 99-cent price point. Rovio just lately released a $ 4.99 HD version of “Angry Birds” for the iPad, and an Android port hit that platform in September. Article resource – EA buys Angry Birds publisher Chillingo for $ 20 million by Personal Money Store.

Command ‘Angry Birds’ goes to Rovio

In the wake of EA purchasing “Angry Birds” founder Chillingo, representatives for the Finland-based company Rovio, which developed the “Angry Birds” app, announced that the Electronic Arts deal permits Rovio to keep creative command of the “Angry Birds” franchise. Integrated in this is “Angry Birds” and “any future goods.” Mashable was told this by Rovio. Additional information on the future of “Angry Birds” can be announced on Thursday. 1 million copies of “Cut the Rope,” Chillingo’s most recent app, sold in just 10 days. This implies that “Angry Birds” probably is not going anywhere.

Apple something Electronic Arts would like to be a part of

Electronic Arts’ goal with getting Chillingo is to resume EA Mobile as the most successful app business within the world which means it will continue to increase Electronic Arts Mobile’s market-leading presence on the iPhone platform.

Interestingly, EA shares had decreased by 1.2 percent to $15.40 in afternoon trading on the Nasdaq, writes Reuters. Many suspect this might have to do with the belief that Chillingo is marketing “Angry Birds” by offering it for free on the Android platform. This hasn’t been confirmed though. Chillingo has been offering “Angry Birds” on the Android with in-game marketing. The video game press has responded mostly negatively to this.

Info from

Apple

itunes.apple.com/us/app/angry-birds/id343200656

Mashable

mashable.com/2010/10/20/angry-birds-electronic-arts/?utm_source=feedburner and utm_medium=feed and utm_campaign=Feed: Mashable (Mashable)

Reuters

reuters.com/article/idCNN2022096920101020?rpc=44