Athletic Propulsion Labs markets new footwear with NBA restriction

A small shoe-design company in Los Angeles, Athletic Propulsion Labs, has propelled itself to the spotlight. The year-old company has created a shoe – the Concept 1 – that has been prohibited by the National Basketball Association. A great advertising move or a great technological move — either way, the Concept 1 certainly has lots of attention. Source for this article – Athletic Propulsion Labs markets new shoe with NBA ban by Personal Money Store.

Concept 1 coming out finally from Athletic Propulsion Labs

The Concept 1 shoe by Athletic Propulsion Labs is a shoe designed to boost vertical leap. A combination of an internal spring system and design create more energy return when a wearer is jumping. This is a shoe intended specifically to create a technological advantage in an athletic game. It depends on the specific player. It depends on the player’s athletic ability, height and weight.

Athletic Propulsion Labs shoe banned

As of today, the National Basketball Association has officially banned Athletic Propulsion Labs’ Concept 1 shoe. Any shoe that “creates an undue competitive advantage” is banned by the NBA. This is only the second time a shoe has been banned from NBA games, and the very first time for its advantage. The Air Jordan was the other shoe banned and visual distraction had been the reason.

What is the real problem; technologies or marketing?

The APL site put up a “banned by the NBA” banner as soon as the official ban from the National Basketball Association on the Athletic Propulsion Labs footwear came out. The year-old company has certainly propelled itself to the forefront of the mind of its sports-loving customers. By getting banned by the NBA, Athletic Propulsion Labs has made an intelligent advertising move. Was this all within the plan or did it happen due to how great the shoes were? The high price of the Concept 1 shoe will not stop Athletic Propulsion Labs customers from purchasing them. Even if they’re $300, they’ll nevertheless sell. The one line of basketball footwear is all the business has right now. Now, the company has a lot more attention too. Athletic Propulsion Labs plans to introduce running technology in 2011.

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Athletic Propulsion Labs

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