As Super Bowls go, Super Bowl XLV was a monster of a game for Nielsen ratings. The WA Post reports the competition between the Green Bay Packers and the Pittsburgh Steelers drew a television record one hundred and eleven million viewers as the most-watched program in United States TV history. The Packers’ triumph bested the 106.5 million viewers who tuned in for Super Bowl XLIV last year, as well as the 106 million viewers who watched the series finale of "M*A*S*H" in 1983.
Who watched the Super Bowl
Some media sources have reported that Super Bowl XLV had a television audience of 162.9 million people. The actual viewers aren't represented by that number that is really a "reach" number advertisers can use. The individuals in that count watched less than six minutes of the game. It was not the whole game watched. About one hundred and eleven million individuals watched the whole performance though. This includes those who viewed the whole Black Eyed Peas halftime show.
Football and 'Glee' fans did not cross over
Even though a new episode of "Glee" was played, not much of the audience was willing to stay and watch the after game show. Nielsen Media Research claims 84 million of the one hundred and eleven million bailed when the game was over. The post-Super Bowl audience of 27 million viewers this year was significantly lower than what CBS experienced last year when it aired the reality show contrivance "Undercover Boss," which captured 39 million viewers.
For the top two Super Bowl programs in history, neither got close. In 1996, there were 51 million viewers for an episode of "Friends" while the show "Survivor: The Australian Outback" got 45 million people to stay and watch it.
East Coast causes less of a crowd
Due to when "Glee" started, many feel like this affected the drop off after the Super Bowl. "Glee" started at 10:30 p.m. Eastern time with the Super Bowl XLV. One major reason why the drop off occurred could have been because of the Nielsen sector going to bed in the Easter time zone.
Articles cited
Washington Post
voices.washingtonpost.com/TVblog/2011/02/glee-post-super-bowl-episode-a.html
Super Bowl XLV Doritos commercial
youtube.com/watch?v=qRMMBXx3kqk
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