Could book cause retail revolution?
“Retail Anarchy” has gotten mixed reviews and a lot of attention. This nonfiction novel about consumerism examines marketing, brand name loyalty and spending. Reviewers on Amazon.com said “Retail Anarchy” made them laugh out loud.
Of course, the book has only been out for three days, so you sort of have to wonder if the powers that be are using the same marketing manipulation that is criticized in the text.
About the book
“Retail Anarchy” begins with the story of George Clinton, who managed to work the system by releasing music by the same band through several different record companies by using a different name.
The book explores how marketers and companies manipulate consumers. It compares advertising to funk music and, according to readers, explains how to end up with a whole car full of pudding or cell phones without needing a payday loan.
About the author
“Retail Anarchy” writer Sam Pocker also keeps a Retail Anarchy blog, retailanarchy.com, which he labels simply “a blog about consumerism.” He also hosts a “radio talk show” (podcast) about “bargains, discounts, deals, and freebies.” The podcast, “Your Mileage May Vary,” can be downloaded from the Retail Anarchy blog.
Unsatisfied customer
Apparently, “Retail Anarchy” is not every reader’s cup of tea. Blogger Unmainstream Mom says: ... click here to read the rest of the article titled "'Retail Anarchy' Book Causes a Stir"
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