Gri.pe concerning negative service with a free app

Some consumers who have undesirable experiences with corporations feel motivated to notify other customers via the Better Business Bureau that something’s amiss. But the BBB is not always the fastest way to solve such problems anymore. It makes cell users want to Gri.pe, using a new application that acts like a better version of the BBB for the age of Twitter.

Saying ‘Word of mouth is powerful’

The New York Times states the free Gri.pe iPhone or Android application is available to any consumer that wants to complain concerning a company with Twitter’s pace at their fingertips. According to the company, the “word of mouth is powerful.” This reminds customers that they can do something to fight companies that are terrible. With Gri.pe, it is easy to use the interface to post grievances to Facebook and Twitter. The company’s customer service department then has access to this information. In the process, Gri.pe invites the business in question to respond to the charge and potentially remedy the problem, similar to the way Yelp works for service industry businesses.

Consumers are also able to use “cheers.” These are good notices. Then they can talk about it with friends on the Gri.pe network.

Making a Facebook post requirement

Gri.pe CEO Farhad Mohit states that the reason for Gri.pe to require posting to websites for instance Facebook isn’t so you are able to have an annoying and anticipated add-on. Instead of just getting all the negatives, consumers will be able to get more with Gri.pe. This is because frivolous posts, also known as “social bullying,” are avoided with the Facebook and Twitter requirement. It is easier to be a jerk when you have no idea who’s reading it. You’ll only make accurate comments. Gri.pe is allowed to remove any offensive comments if the process does not work also as the business has planned.

Gri.pe’s year went nicely

In spite of having been founded little more than a year ago, the six-person company has nothing to Gri.pe about when it comes to its user base. According to Mohit’s estimation, nearly 1.7 million people already use the service. “Online word-of-mouth power,” which Mohit refers to with the fun-sounding acronym “womp,” is simply that powerful. It must be since over 100 million local businesses are wanting in on the action with Gri.pe.

Watch grievances on ‘The View’

Information from

Gri.pe

gri.pe/

New York Times

nytimes.com/2011/05/29/technology/29digi.html